We presented on our topic, the Syrian Refugee Crisis, and mapped out a specific media message. We researched and presented on how the media in Turkey versus the United States portrays the Syrian Refugee Crisis. By including a brief introduction on the history of the topic, defining the media message, defining the audience, creating a media message, pre-testing the message, and implementing the message, we extended on our topic effectively. These are our respective ideas:
- Define the message: The acceptance of Syrian refugees throughout Europe, specifically, Turkey and analyzing Turkish media outlets and their patterns on reporting the crisis.
- Define the audience: Readers and viewers of Turkish and the United States’ media outlets Subgroups: viewers who are given opinions as facts, viewers who are swayed by incorrect coverage, viewers who want to be informed, young viewers using the internet and social media as primary source of information
- Creating the media message
- Corporate concentration (Turkish media outlets and US media outlets are owned by 6 main companies, but Turkey has a lot of government interference)
- Constitutional rights (Turkey and US both have freedom of speech of some sort, however Turkey is often more censored and lacks certain freedoms)
- Government interference (Turkish government interferes and censors media that does not support them, access can be blocked, US government does not censor, but there is bias based on media outlet ownership)
- Access (Turkey is the 5th highest country in jailing journalists, US journalists have no fear of being jailed)
- Political model (Turkey has a polarized political model and the US has a two party system model, but is not as polarized as Turkey)
- Citizen journalism (social media plays a large role in the journalism of this topic in Turkey and the US)
- Pretest: The message was majorly pretested through the use of photographs and social media, specifically in the US. Turkey did not really have an opportunity to pretest the message as it is very censored by the government.
- Focus on one media network at a time (citizen journalism, social media)
- Be visual (the use of images to gain empathy)
- Tailor the approach to your suspected audience (use of social media when Turkey is 4th largest user of facebook, US is the first)
- Convey your messages in the simplest way possible (the use of hashtags and simple phrase, like #RefugeeCrisis)
Reyna Baker, Kat Huber, Melissa Lombard, Tyler Roberts, Katie Ward